The Brooklyn Paper: Downtown going Williamsburg

The developer paid $6 million for the low-rise-zoned building in 2006, according to city property records. A spokeswoman said this week that the new design would “keep feel and taste of the neighborhood” while adding something that hadn’t yet been seen there: luxury.

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To meet this demand, estate agents have evolved a fabulous language of deception, both literary and visual. They work in a world where only hyperbole and positive associations are allowed. It must be like trying to write in one of those ancient Aramaic languages which have no device to express a negative concept. Every expression or description has to be affirmative, driving the copywriters into a lunatic helical Babel of exaggeration and deceit.

Stephen Bayley // General Knowledge