http://flatflat.org/ao/tellme.mp3

Tell me when to go is a song about "going dumb", a behavior that's a part of E40 and other Oakland rapper's self proclaimed Hyphy movement. Going dumb often consists of ghost riding (the process of dancing next to your moving car while no one is driving, very slowly). And turning tight ones (doing donuts.) along spastic dancing and other activities. I like the video and this song because of the wierd mixture of pop senselessness (literally "go dumb") and an attempt to ratify and commodify a local culture. E40 uses the term "movement" specifically in the song.

It's funny that we are media aware enough that rappers are consciously crafting their own movements as another form of branding and personality cult. Maybe to counter act the near instant commodification that would happen in the media otherwise.

"Bohemias. Alternative subcultures. They were a crucial aspect of industrial civilization in the two previous centuries. They were where industrial civilization went to dream. A sort of unconscious r&d, exploring alternate societal strategies. Each one would have a dress code, characteristic forms of artistic expression, a substance or substances of choice, and a set of sexual values at odds with those of the culture at large. And they did, frequently, have locales with which they became associated. But they became extinct." ... "we started picking them before they could ripen. A certain crucial growing period was lost, as marketing evolved and the mechanisms of recommodification became quicker, more rapacious. Authentic subcultures required backwaters, and time, and there are no more backwaters. They went the way of geography in general.

All tomorrow's parties, William Gibson pg 173.